At IT Cart we have been blending creativity with precision. Ideas that are transformed into awe inspiring visuals by our team of artists and designers. We honor the essence of your brand with customized solutions for each project, whether we are creating an innovative logo, a captivating website, or a striking brochure, the outcome has to be outstanding. Our dedication to excellence is rooted in our experience of designing from scratch. We value the Canadian cultural heritage from its tranquil lakes to its breathtaking landscapes and rich history.

Introduction to graphic design:

Graphic designing is an art of visual communication through imagery, layout and typography. Graphic designing is a multifaceted discipline that touches our everyday life whether it’s the logo of our favourite brand or the social media feed, graphic design plays a key role in how we perceive and interact with the world. Here we dive into the intricacies of graphic design and unravel it’s nuances in ten key dynamics of graphic design:

Power of Visual Communication

Design, art and music transcends language barriers,  and graphic design does the same conveying emotions and messages through its visual representation. The power of visual communication can be felt when you see the simple iconic logo of Nike’s swoosh or the Apple, these visual communications of the logos inform, captivate and inspire.

The Art of Letters: Typography

Imagine Coca Cola was written in capital letters or in font that was not readable. Typography forms the backbone of graphic design, encompassing the type of appearance, style and arrangement. From fonts like the classic Arial to Georgia the type of font used can evoke emotions, moods and convey subtle nuances and its visual interpretation could have a completely different meaning. You don’t use military letter fonts for a nursery school.

Composition and Layouts

The principle of effective composition and layout is strategically used especially in the advertisements to guide the audience vision that creates visual harmony and the message is conveyed effectively. You must have noticed that the brands use certain fonts, style and structure of different age groups or locations, that’s visual harmony for that particular age group or geographical location. Composition is followed by the layout, the balanced use of text, font, type, size, white spaces and hierarchy are some of the principles the designers employ to engage, captivate its audience / consumer and ensure the designs are aesthetically appealing to their consumer. 

Color Psychology

Every designer has to be aware of the emotions attached to colors like red is for passion and danger, pink is largely associated with femininity, blue evokes calmness, while yellow is demanding your attention. Colors influence how we perceive design as they inherit psychological association and that influences how we perceive design.

Evolution of Design Tools

The field of graphic designing has been revolutionized by the digital tools and softwares like Illustrator, Coreldraw, Photoshop etc., the designers now have the option to choose as per the requirement of the design and their skillset. These designing tools bring out the creative visions to life with precision and efficiency.

Design and Brand

You have to have a very effective design to communicate your brand, your vision has to be crystal clear with who your consumer is. Graphic design is going to play a very important role shaping the brand identity and its perception. Have you seen the Rolls Royce advertisement, do they put up billboards, do they distribute flyers, do they use fancy coloured advertisements? No, that’s not their market and they have a different consumer segment. They will show a private jet or a luxury yacht or mansion, that’s their market. Logos, its colors, typography, images, background and the use of color palettes collectively communicate the brand value, its personality and positioning in the market, fostering loyalty and recognition among the consumer. 

User-Centric Design and Responsiveness

Graphic designers are responsible to understand the purpose of the logo, who the brand has to target and how it will be used. The design has to be user-centric and responsive across all platforms and devices. The design should be responsive in terms of resolution and size, whether it is viewed on a mobile phone, laptop, social media, website, billboard or printed. The consistency in design has to be optimum for an effective visual communication with the viewer.

Motion Graphics

Motion graphics is the combination of animation and graphic design, animations are used to create the dynamic visual experience whether it is an animated logo or video. Motion graphics add that extra punch to static design, engaging the audience and convey the complex ideas with ease.

Design Ethics

Graphic designers wield significant influence in shaping the public perception and behaviour, raising the ethical question concerning their impact on the consumer. Every designer should avoid perpetuation of negative and harmful effects of the design that may produce and practise constructive, inclusivity and diversity. The design should never have any negative effect on the society rather foster positive societal change.

The Future

The future of graphic design holds endless possibilities with technological advancement. Artificial intelligence, augmented reality and immersive experience are just a few emerging trends that will push the boundaries of creativity and innovation, challenging the designers to reshape the possibilities of graphic design.


Graphic design has come a long way, from cave paintings to augmented reality, it has been an ever evolving field that combines creativity with aesthetics and strategy with functionality.  Graphic design continues to shape our thoughts, experience and interact with the world, it shapes the way we communicate and has been affecting our lives. The advertisements that you see engages your mind to accept what you read or see. A simple burger looks tasty and tempts you to buy. Graphic designers have the power to impact your thoughts with transformative visual experience. Recall why you choose to drink a particular brand, or wear a particular shirt. That’s the effect of graphic design.