Unique Selling Propositions (USPs)
- Visually dynamic and youthful design.
- Bold, vibrant color palette reflecting the brand’s energy.
- Playful yet professional presentation of content.
- Highlighting the expertise and Image of Chef Harpal Singh Sokhi.
- Seamless blend of traditional and modern elements.
Case Study: Brochure Design for DHADOOM – by Chef Harpal Singh Sokhi (Laughterchef/Celebrity Chef Coach/ Restauranter/Karigar)
Challenge: DHADOOM needed a brochure that captured the brand’s explosive flavors, vibrant energy, and the culinary expertise of Chef Harpal Singh Sokhi. The goal was to attract a youthful audience while maintaining a fun and fiery identity.
Solution: The brochure design incorporated bold colors, playful fonts, and dynamic imagery, reflecting the ‘Blast of Flavours’ concept. The layout was user-friendly, with strategically placed elements to guide readers through the menu and story.
Outcome: The brochure effectively communicated the brand’s essence, generating excitement and successfully drawing attention to the unique dining experience at DHADOOM.
Implementation Process:
- Researched and understood the brand ethos.
- Designed a vibrant layout with contrasting colors.
- Used high-quality food imagery to highlight key dishes.
- Collaborated with the client to ensure brand consistency.