Challenge: Aunty’s Dhaba, a beloved chain of homestyle Indian restaurants, faced challenges in managing growing customer demand, streamlining orders, and maintaining customer loyalty. Traditional methods of phone orders and walk-ins often led to long wait times, order inaccuracies, and missed opportunities for customer engagement. In a market where competitors were quickly adopting digital solutions, Aunty’s Dhaba needed a technological upgrade.

Solution: To tackle these challenges, Aunty’s Dhaba partnered with The IT Cart to develop the Aunty’s Dhaba Mobile App. The app was designed to enhance the customer experience by simplifying the ordering process, improving service efficiency, and fostering stronger customer relationships. Key features included:

• Online Ordering: A user-friendly interface allowing customers to place pickup or delivery orders with ease.
• Loyalty Program: A rewards system encouraging repeat orders by offering discounts and freebies based on customer activity.
• Customizable Orders: Options for customers to personalize their meals, including spice levels, ingredient preferences, and dietary restrictions.
• Push Notifications: Real-time updates on order status, special offers, and new menu items.
• Secure Payment Integration: Multiple payment options, including credit cards, digital wallets, and cash on delivery.

Outcome: The Aunty’s Dhaba Mobile App, developed by The IT Cart, led to significant improvements in customer satisfaction and operational efficiency. Key outcomes included:

• 40% Increase in Online Orders: The app’s convenience drove a substantial rise in online orders, reducing reliance on phone and in-person orders.
• 20% Reduction in Order Errors: The clear and customizable ordering process minimized mistakes, enhancing customer satisfaction.
• Enhanced Customer Loyalty: The loyalty program saw a 30% increase in repeat customers, driven by rewards and personalized offers.
• Improved Efficiency: Staff were able to focus more on food preparation and customer service, as the app handled order intake and processing seamlessly.

Implementation Process:

The development and implementation of the Aunty’s Dhaba Mobile App by The IT Cart followed a structured approach:

1. 1. Requirement Analysis: Collaborated with Aunty’s Dhaba’s management to identify key challenges and desired app features.
   2. Design and Development: Created a user-friendly and visually appealing app that reflected Aunty’s Dhaba’s brand and culinary style.
   3. System Integration: Seamlessly integrated the app with existing order management and payment systems.
   4. Testing and Refinement: Conducted extensive testing with a pilot group to refine the app based on feedback.
   5. Launch and Training: Launched the app with a marketing campaign and trained staff to manage the new digital order flow.
   6. Ongoing Support: Provided continuous support and updates to ensure the app remained aligned with customer needs and technological advancements.